NAJ Events and Media is partnering with Wine, Water and Wonders of Upstate New York (WWW), a suggested itinerary of routings, attractions and activities designed specifically for inbound overseas travelers. The partnership is designed to motivate receptive operators (RTOs) to include a WWW program in 2015-16. In return, the WWW organization and thetouroperator.com will actively promote the receptive operators carrying the program to overseas tour operators at IPW and through NAJ’s media properties: www.thetouroperator.com, Inbound Report and THE TOUR OPERATOR magazine, which will be distributed to everyone at IPW.
The program takes advantage of New York City as the predominant gateway into the United States and of Niagara Falls as a major international tourism destination. “This marketing partnership grew out of a timing opportunity.” said Jake Steinman, founder and CEO of NAJ Events and Media. “With currency exchange rates making travel to U.S. more expensive from Europe, we saw this as a chance for RTO’s to offer unique experiences between these two iconic destinations in a way that will reduce to the overall cost by including less expensive product by overnighting in Niagara Falls and one other destination in between.”
This program will be promoted via a feature article The TOUR OPERATOR Magazine, a portal presence on www.thetouroperator.com, an article in the INBOUND REPORT and at thetouroperator.com booth at IPW. “All this promotion,” stated Steinman, “is designed to refer buyers who attend IPW or who express interest through Inbound or The Tour Operator to the RTOs who carry WWW product. Chris Guidone, a seasoned tour and travel professional, will be representing WWW at Thetouroperator.com IPW booth (#855)explaining the program to overseas operators and referring them to RTOs who can help them sell it.
The only requirement is that operators must include at least two nights within the destinations specified on the WWW itinerary. For more information, contact chris@bigpicturetourism.com.
*WWW partners include Niagara Falls USA, Corning Museum of Glass, Finger Lakes Tourism Alliance, VisitRochester, DestinyUSA, Waterloo Premium Outlets, Fashion Outlets of Niagara Falls, Kay Jewelers and Finger Lakes Hotels.
