A recent survey
commissioned by the NAJ Group, based on the response of 344 travel professionals comprising U.S. tour operators (domestic and receptive), international tour operators and travel agents found that city tours and visits to U.S. national parks and monuments are the most popular activities for North American travel.
NAJ asked those surveyed to select the most popular activities for travel in North America based on their clients’ purchasing history, nearly 60 percent reported city tours, and well over half reported visits to national parks on monuments as the most popular.
Most Popular Activities for North American Travel
| Activity | Percentage |
|---|---|
| City tours | 57.30% |
| Visits to national parks, monuments | 55.10% |
| Historic, cultural tours | 36.80% |
| Theme parks/attractions | 29.70% |
| Shopping | 24.80% |
| Beaches | 18.60% |
| Live theater | 13.90% |
| Museums | 13.00% |
| Gaming | 7.70% |
| Outdoor activities | 7.70% |
| Technical industrial tours | 3.10% |
| Agritourism | 3.10% |
Question: On the basis of what your clients are purchasing, which are the most popular activities for their travel in North America? (Choose your top three). Base: All Respondents. 319 completed surveys.
Conducted for NAJ by Destination Analysts
