The latest year-over-year data from the two principal hotel research firms in the country—STR and PKF Hospitality Research (PKF-HR)—show that, from February 2014 to February 2015, U.S. hotel supply has fallen behind demand, and that rates are going “through the roof.” In short, the key metrics for the hotel industry revealed the following.
| Metric | YoY ChangeFeb. 2014 to Feb. 2015 |
|---|---|
| Room demand | 4.60% |
| ADR | 4.60% |
| RevPAR | 8.50% |
| Room revenue | 9.40% |
| Supply | 0.90% |
| Occupancy | 3.70% |
Sources: STR, PKF-HR
