Annual results of a member survey conducted by online travel company Travelzoo Asia Pacific shows that, despite the distance, the USA is a favored international long-haul destination of key APAC source markets. Destinations were selected from a list of 44 suggestion country markets. In releasing the survey results, the company said that the Nov. 12, 2014 visa agreement between China and the United States is expected to heighten mainland Chinese interest in U.S.-based holidays.
Top APAC Nations and Their Top Destinations by Market,
With Rank & Share
| China | Australia | Japan | Hong Kong | Taiwan |
|---|---|---|---|---|
| 1. Japan (40%) | 1. Australia Domestic (50%) | 1. USA (38%) | 1. Japan (49%) | 1. Japan (56%) |
| 2. USA (31%) | 2. USA (34%) | 2. Japan/domestic (28%) | 2. Australia (31%) | 2. Switz. (22%) |
| 3. NZ (27%) | 3. UK (29%) | 3. Italy (22%) | 3. Korea (28% | 3. Italy (20%) |
| 4. Australia (26%) | 4. NZ (27%) | 4. France (20%) | 4. Maldives (25%) | 4. USA (20%) |
| 5. Taiwan (25%) | 5. Italy (22%) | 5. Spain (18%) | 5. Thailand (21%) | 5. Maldives (19%) |
Source: The member survey is an annual initiative by Travelzoo Asia Pacific conducted in collaboration with WIMI, a consumer insights consultancy firm. More than 4,300 Travelzoo members in Australia, China, Hong Kong, Japan and Taiwan participated in the survey.
The Travelzoo study also revealed that Chinese members will travel the most in 2015, taking an average of 6.4 leisure trips and spending an estimated $8,558 on average. Japanese members plan to take 5.2 leisure trips and spend $4,605 on average, while Hong Kong and Taiwanese members both plan to take 4.2 leisure trips, and spend $6,674 and $5,799 on average respectively. While Australian members will travel the least in 2015 (3.8 leisure trips), they will be the biggest spenders ($10,483 on average).
