From the just released authoritative publication, the Visa Global Travel Intentions Study 2015, come survey results showing that, globally, travelers are tightening their belts, resulting in a general decline in leisure travel spend. Over half of the countries surveyed for the study have either maintained or decreased their travel expenditure. On a brighter note, almost all countries with the exception of the current top three spenders—Saudi Arabia, Egypt and China—are expecting to spend more in their next holiday. Below are the median travel budgets per trip as reported by travelers. (The Visa Global Travel Intentions Study 2015 was commissioned by Visa to Millward Brown. The study was conducted with 13,603 travelers, aged 18 years and above across 25 countries in January and February 2015.)
Overall:
—Travelers anticipate spending $2,281 on their overseas trip in 2015
—They actually spent a total of $2,390 in 2013.
Shifts in Travel Spending
2013 to 2015
Category of Spender | Percentage |
---|---|
Those who expect to spend more | 36% |
Those who expect to spend less | 36% |
Those who expect to maintain same level of spend | 28%% |
Source: Visa Global Travel Intentions Study 2015/Prepared by Millward Brown
Top Five Spenders 2015
Travelers Country/Market | Amount of Spend |
---|---|
Saudi Arabia | $5,866 |
Egypt | $4,917 |
China | $4,780 |
Brazil | $3,942 |
Australia | $3,603 |
Source: Visa Global Travel Intentions Study 2015/Prepared by Millward Brown
Bottom Five Spenders 2015
Travelers Country/Market | Amount of Spend |
---|---|
Malaysia | $1,145 |
Hong Kong | $1,290 |
UK | $1,297 |
Germany | $1,297 |
France | $1,297 |
Source: Visa Global Travel Intentions Study 2015/Prepared by Millward Brown
Top Five Increase in Spending between 2013 and 2015
Travelers Country/Market | Amount of Increase (%) |
---|---|
Egypt | 100% |
Brazil | 33% |
Mexico | 30% |
Indonesia | 30% |
China | 25% |
Source: Visa Global Travel Intentions Study 2015/Prepared by Millward Brown
Top Decrease in Spending between 2013 and 2015
Travelers Country/Market | Amount of Increase (%) |
---|---|
France | -33% |
Germany | -33% |
Morocco | -25% |
Canada | -20% |
Taiwan | -20% |
Source: Visa Global Travel Intentions Study 2015/Prepared by Millward Brown