To launch the initiative, explained NAJ founder and CEO Jake Steinman, “We plan to replace the existing market intelligence and trends found on the first day of our NAJ RTO Summits—all of which can now be found in the INBOUND REPORT—with digital marketing information designed to arm our attendees with new skills that will make them more relevant to their organizations and help them justify an increase in compensation and promotion.”
What will this look like? In 2016 NAJ will leverage the contacts built from 16 years of the eTourism Summit to develop what will amount to an “eTourism Summit for International” that will be available to existing attendees who have registered as part of their registration fee and on an a la carte basis to those who only wish to attend the first day of the event.
Content for the event will focus on how to use the tools provided by Google, Facebook, LinkedIn, WeChat, TripAdvisor and a host of other platforms—including influencers– to reach international consumers and tour operators. Each of the three events in the RTO Summit series will include content tailored for a different part of the world: While the RTO Summit West in Los Angeles will focus on digital marketing toAsia, the RTO Summit Orlando will offer a concentration on Latin America and the RTO Summit East in New York will introduce marketing for key European source markets—UK and Germany.
Other Milestones for NAJ in 2016:
TheTouroperator.com turns 15: NAJ will celebrating by changing the name of our website to Touroperatorland.com, and will hold a big 15th anniversary celebration as part of the RTO Summit event in New York on May 2-3.
Steinman to Scale back to Three Days a Week during Q1 of 2016: The founder and chairman of The NAJ Group, Jake Steinman told Inbound that he is transitioning to a new phase of his career and, on an experimental basis, will work only Monday through Wednesday during January through March for NAJ. For the remainder of the work week, he will make himself available for pro bono consulting to anyone in the industry who requests it, whether they are NAJ clients or not. “It’s my little way of being able to give back,” said Steinman. “I owe a real debt of gratitude to this industry and I think I can use my experience and contacts to help people market their products.” On Thursdays and Fridays he will only be reachable through a private e-mail jsteinman390@gmail.com, for those who wish to arrange an appointment.
