At the upcoming Feb. 17th Digital Day—it is part of NAJ’s two-day RTO Summit West at the Ritz Carlton Marina Del Rey, California—a full-day digital immersion program targeting traditional international sales professionals, Florian Hermann, president, HMS International, will discuss “12 Things You Need to Know About International Travelers and their Online Planning Behavior.” Long haul travel is one of the fastest growing trends in the world where empty nesters, baby boomers and millennials explore the most remote places around the world looking for an authentic experience they can share. Delegates will learn about their cultural habits and online planning behavior utilizing data, social media and peer review sites that most influence them. While the two-day RTO Summit is sold-out, there is still space available for those who wish to attend Digital Day. For more information, visit: http://www.rtosummit.com/rto-summit-west/rto-summit-west-supplier-fees-registration-policy/