Will Safety Concerns Change British Destination Preferences?

The just released Holiday Trends 2016© report from BDRC Continental tells us that safety will be a “strong consideration” for 4 in 10 Britons in their holiday planning for 2016. This group, the report adds, “is also significantly less to plan on travelling abroad.”

Also, the London-based market research company said, “Linked to safety, we can see a steady decline in intention to visit North Africa, and Paris is regarded as less safe than New York and Beijing.  In line with ABTA data, traditional destinations remain the most popular overseas choices.  Destinations will need to demonstrate the safety of their destinations to persuade risk-averse Britons to visit, particularly if overseas.”

Following are some highlights selected by the Inbound Report from BDRC Continental’s 57-page trends report.

Intention of Taking a Holiday (%)

Expect to Spend More or the Same on Holiday as Previous Year

Intended Main Holidays (4+ Nights): Percentage

Safety is a strong consideration for two in five Britons who less likely than average to consider a holiday overseas.

Role of Safety When Planning Holidays in the Next 12 Months

Safest Cities: Edinburgh is regarded as the safest city for a holiday; Paris less safe than all but Istanbul.

Perceptions of Safety in World Cities

(% Very/Fairly Safe)

Destination Trends

Holiday Length