The just released Holiday Trends 2016© report from BDRC Continental tells us that safety will be a “strong consideration” for 4 in 10 Britons in their holiday planning for 2016. This group, the report adds, “is also significantly less to plan on travelling abroad.”
Also, the London-based market research company said, “Linked to safety, we can see a steady decline in intention to visit North Africa, and Paris is regarded as less safe than New York and Beijing. In line with ABTA data, traditional destinations remain the most popular overseas choices. Destinations will need to demonstrate the safety of their destinations to persuade risk-averse Britons to visit, particularly if overseas.”
Following are some highlights selected by the Inbound Report from BDRC Continental’s 57-page trends report.
Intention of Taking a Holiday (%)
| Year | Short Break (1-3 nights) | Longer Holiday (4+ nights) |
|---|---|---|
| 2015 | 87 | 82 |
| 2016 | 87 | 74 |
| Source: ©BDRC Continental 2016 |
Expect to Spend More or the Same on Holiday as Previous Year
| Year | Percentage |
|---|---|
| 2014 | 84 |
| 2015 | 90 |
| 2016 | 88 |
| Source: ©BDRC Continental 2016 |
Intended Main Holidays (4+ Nights): Percentage
| Year | Overseas Longer Holidays | UK Longer Holidays |
|---|---|---|
| 2014 | 60 | 34 |
| 2015 | 66 | 34 |
| 2016 | 58 | 24 |
| Source: ©BDRC Continental 2016 |
Safety is a strong consideration for two in five Britons who less likely than average to consider a holiday overseas.
Role of Safety When Planning Holidays in the Next 12 Months
| Degree of Concern | Percentage |
|---|---|
| Not something I tend to worry about | 23 |
| A slight consideration | 35 |
| A strong consideration | 42 |
| Source: ©BDRC Continental 2016 |
| UK or Overseas Holiday | Safety a Strong Consideration | Average |
|---|---|---|
| Considering UK holiday | 37 | 24 |
| Considering overseas holiday | 45 | 58 |
| Source: ©BDRC Continental 2016 |
Safest Cities: Edinburgh is regarded as the safest city for a holiday; Paris less safe than all but Istanbul.
Perceptions of Safety in World Cities
(% Very/Fairly Safe)
Destination % Very Safe/Fairly Safe
1. Edinburgh 71
2. Sydney 68
3. London 60
4. Barcelona 58
5. Rome 56
6. New York 51
7. Berlin 50
8. Athens 46
9. Beijing 40
10. Paris 27
11. Istanbul 23
Source: ©BDRC Continental 2016
Destination Trends
Holiday Length
