This is what one learns from Sojern’s latest quarterly news on bookings and searches made by travel consumers worldwide in the first quarter of 2016: Most travelers would like to visit the USA, even if they do not ultimately do so. And as far as the people of North America are concerned, they like it even more than the rest of the world’s region’s according to the Sojern report. The following tables, charts and graphs help to illustrate the point.
The Enduring Appeal of the USA in Europe: Reviewing the Sojern report, one is struck by the popularity of the USA, or of one or two of its famous gateway cities, as travelers in every region of the world search for a destination. Nowhere is this more evident than in Europe, where the USA is the favored alternative destination for Europeans booking travel in their own continent.
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Sojern’s quarterly insights reports are based on the analysis of more than a billion traveler intent data points, obtained through Sojern’s unique partnerships with some of the world’s top travel brands. The analysis is based on airport level data which is then aggregated to countries and regions. All of the insights are based on specific data sets as provided by Sojern’s data partners. Sojern’s data is rounded to the nearest whole number for readability and therefore not all charts and graphs will add up to 100 percent.
