When is it too late to promote your product to international tour operators, U.S. receptive tour operators and U.S. domestic tour operators? You will find the answer by visiting TourOperatorland.com—the website of the NAJ Group, which also publishes the Inbound Report.
If you’re not already aware of what we’re doing, and what we’ve done, in this regard, we thought you might find both helpful and useful our 2017 Tour Operator Planning Cycle matrix below, which we launched earlier this year. For instance, between the dates highlighted in yellow for each segment, we will launch/have launched a “just-in-time” e-mail campaign for TourOperatorland.com that coincides with the various cycles. For example, we’ll highlight itinerary ideas for domestic operators in June and Royalty Free photos in August as they get closer to the inclusion deadline. This is designed to increase ROI for all of our partners.
*Note 1: Most Japanese operators are now making efforts to cope with rapidly changing situation of the market and also to meet changes of availability of airline seats, hotel rooms and dollar- yen conversion rate. Some of them are now publishing brochures every two months.
Note 2: Receptive operator Florida contracting Jan-August 2016.
The Inbound Report would like to thank the following who contributed their input in this project:
Peter Pantuso, president and CEO, American Bus Association; Charlie Gu, partner, China Luxury Partners; Jane Rutter, product manager, Meeting Point International; Greg Evans, CEO, Greg Evans Consultancy, UK; Jeff Karnes, vice president, New World Travel; and Ko Ueno, executive director, Japanese Tour Operator Association.
