More than Half of All Brits Booked Packages for Overseas Holidays: Packaged travel products are enjoying a resurgence in their popularity, according to Abta’s Holiday Habits Report 2016, based on the results of the Abta Consumer Trends survey, which also revealed that 19 percent of UK travelers booked in-store over the last 12 months, up from 17 percent in 2015. We’ve highlighted some of the numbers from the Abta report, which was released earlier this month at the organization’s annual convention:
—For in-store bookings, the most affluent households were found to be the most likely to book in such fashion, with 35 percent having done so.
—Younger generations were also found to be more likely to book in-store, with 25-34 year olds leading the way at 29 percent.
—Use of high street retailers fell with age, with over-65s the least likely to book in-store (13 percent).
Top Ten Types of Holiday Taken in the Past 12 Months
—Over-65s were also most likely to book a holiday by phone (38 percent), which Abta said suggests that they particularly like to book holidays from the comfort of their home.
—Overall, travelers were found to be most likely to book in-store for trips to new destinations, holidays of seven nights or more and city breaks.
—The Abta report also found that package holidays were the most popular type of overseas holiday, with more than half (53 percent) of British holidaymakers buying a package in the last year. This was an increase of 6 percent over 2015 and more than 10 percent over 2011.
—The growth in package holidays was driven by the youngest and oldest age groups.
—Older holidaymakers showed the biggest increase in package bookings, with almost two thirds (63 percent) of people aged more than 65 taking a package holiday last year, compared to 47 percent in 2015.
—The increase in numbers of 18-24 year olds booking a package holiday suggests that a new generation is discovering the benefits of the package. More than half (55 percent) of 18-24 year olds took a package holiday abroad in the last 12 months, compared to 46 percent in 2015.
—The most popular reason for choosing a package holiday is “Having everything taken care of’,” selected by 73 percent of consumers, while last year’s top reason, “Best value option for price,” fell to second place at 59 percent.
Reasons People Book a Package
To review the complete copy of the Holiday Habits Report 2016, visit:
