Sojern Study Shows NYC is a Long-Haul Top Choice in Key U.S. Overseas Source Market Regions
Through their searches and their bookings for the peak summer travel season of 2016—the third quarter of the year—travelers to and within North America once again have named New York City their favorite, according to Sojern’s Q3 2016 Global Travel Insights. Unlike other information gathering and sharing by other organizations, Sojern’s public reports do not load their tables and charts with aggregate numbers for sales volume, movements, arrivals or departures. Rather, they focus on trends as measured by common data points for global regions. In its third quarter edition of Global Travel Insights, Sojern analyzed travel behavior worldwide in North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacific in order to understand travel intent for Q3 and beyond. The study relied on search and booking behavior data provided by major airlines, online travel agents (OTAs), meta-search and other travel service providers.
Aside from the not-so-surprising revelation that New York City is a global favorite as a destination, the Global Trends report also tells us that travelers in world regions that are key source markets for the USA are traveling solo more than ever, that lead times for preparing a trip a
What Were the Global Trends for the Quarter?
Top Ten Countries Searched and Booked
What Were the Quarterly Outbound Search Trends for North America?
What Were the Quarterly Outbound Search Trends for Latin America
What Were the Quarterly Outbound Search Trends from European Residents?
What Were the Quarterly Outbound Search Trends for Asia Pacific?
Looking Forward
The fourth quarter of the year is traditionally one of the busiest times for the travel industry. In its “Look Forward” section, Sojern analyzes searches made by region for the month of December to understand how early planners are beginning to shape this holiday season, including: what destinations are European families searching for long-haul getaways; how much farther North Americans are traveling in December; and which days look to be the busiest for departures
Outbound Travel, Fourth Quarter, from Latin America
Outbound Travel, Fourth Quarter, from Latin America
Outbound Travel, Fourth Quarter, from Asia-Pacific
A Note on the Methodology: Sojern’s quarterly insights reports are based on the rigorous analysis of more than a billion traveler intent data points, obtained through Sojern’s partnerships with some of the world’s most renowned travel brands. Its analysis is based on airport level data which is then aggregated to countries and regions. All of the insights are based on very specific data sets as provided by Sojern’s data partners. Sojern’s data is rounded to the nearest whole number for readability and therefore not all charts and graphs will add up to 100 percent. Sojern never shares or distributes personally identifiable information such as names, emails, or addresses. The data provided is not a complete view of all global traveler information, as different data sources provide additional views of traveler behavior.
