CVC Stays Top Travel Agency Brand in Brazil: Already the strongest brand among travel agencies in Brazil, CVC has increased its brand popularity percentage two points (from 19 percent to 21 percent) over last year, according to the just released Top of Mind report by the Brazilian polling company Datafoha.
It’s a different matter for airlines. Tam still registers as the most remembered brand, even though it merged with Lan airlines in 2012 to create Latam. Claudia Sender, president of Latam Brazil, who had some reservations about the brand conversion, said in an interview with Folha de São Paulo, “As the two brands are very strong, well-known, we had a super cool in the belly about how long it would take for passengers to understand that Tam is now Latam, and Lan is now Latam.”
A note on methodology: According to Datafolha, 7,247 people were interviewed in 217 Brazilian municipalities. The average age of the interviewees is 39 years.
