Slated to take place over two days (March 14-15, 2017) in Philadelphia, NAJ’s eTourism Labs (the progeny of NAJ’s annual e-Tourism Summit in San Francisco) is a “three-fer” opportunity for the serious tour and travel industry digital marketer.
“It is actually three different events in one,” said Jake Steinman, founder and CEO of the NAJ Group, which also publishes the Inbound Report. The first day includes three tracks each of which address different pain points.
- Digital Media Strategies built around Measurement. A workshop addressing the latest media strategies and an “ROI Parade” featuring the latest ways marketers are calculating value for their funders.
- A full-day workshop covering Video creation and distribution that we call “Visual Storytelling.”
- Boot Camp for Newbies. Specially designed training for new hires or P.R. staff making the transition from traditional to digital? (Designed in collaboration with DMAI).
AND…attendees will hear from 45 experts about the future of native advertising, content marketing strategies, Addressable TV, cross device attribution, influencer marketing, video sharing psychology, social media marketing, e-mail marketing, web design and practical panels that will discuss such topics as tactics to replace website traffic lost to Google algorithm changes.
AS WELL AS…Vetted and Curate “solution providers” presented in a “Shark Tank” format because we no one has time to meet with everyone trying to sell them.
Oh! And Don’t Forget… to invite your agencies so they can become aware of newest forms of digital advertising and how they are working for clients like DMO’s and attractions.
For complete program and registration information, visit: http://labs.etourismsummit.com/
