And other Info-bytes and Statistical Nuggets from New Research: Travelport’s just-released “The Global Digital Traveler Research” contains a well of information on key international country markets that contains findings on everything from the percentage of travelers globally who voice search their travel information to the percentage of global travelers who say they would feel lost without their smartphone. Travelport also designated India as the “world champions” of digital travel. (And, by the way, China’s travelers topped the charts for being the biggest app-users with an average of 20 such services used during each trip.}
First, a note on the sample. The findings are based on an online survey that utilized Toluna Research’s* sample of travelers in August 2017. The research covered 19 countries globally and was restricted to people who had taken at least one return flight last year. In total, there were 11,000 respondents from the 19 countries. Australia Brazil Canada China Colombia France Germany India Indonesia Italy Japan Mexico Russia Saudi Arabia South Africa Spain UAE UK US www.travelport.com/info (Add to all tables that follow: © 2017 Travelport. All rights reserved. Travelport, Apollo, Galileo, Worldspan and the Travelport logo are trademarks of Travelport. All other marks are the property of their respective owners. *Toluna Research: www.toluna-group.com)
National and Demographic Highlights: The Travelport study covered travelers in 19 countries. The responses from the varied collection of country markets, regions and demographic groups were able to provide some interesting findings, which are highlighted below.
The Digital Traveler League Table: By combining the main indicators of digital usage by travelers in each country, the Travelport research team was able to create a league table to show who are the most and the least digitally-dependent among the nations surveyed. The findings reflect overall smartphone, fixed-line and mobile internet penetration levels locally. There are some striking differences in digital travel behavior between the countries in the survey. Some people are heavily reliant on mobile technology while others are less digitally dependent when planning and making their journeys.
Top of the League—India: According to the report, Indian travelers would tell us: “Most of us would feel lost without our smartphones, though we might not use them for all the phases of a trip, but the Indians are the world champions of digital travel. They clearly love the convenience of their smartphones and use them from booking a trip to boarding a plane with a digital boarding pass.”
