Consumers in 14 Countries are asked to describe Donald Trump in one word. The winner: “Idiot”

He is also “crazy,” and “racist” according to first impressions of many international travelers: While the opinion is not universal—travelers from China, Japan, South Korea and India seem to have a higher esteem for U.S. President Donald Trump than do people from other countries—the regard for Donald Trump is low. Very low. For instance, when developing its latest State of the International Traveler forecast for 2018, researchers for San Francisco-based Destination Analysts asked residents of 14 top country markets the question, “What one word best describes Donald Trump?” the top word that came to mind for Canadians, Australians, Britons, Germans and the Dutch was “idiot.” For the French, Italians and Brazilians, the word was “crazy.” And for Argentines and Mexicans, it was “racist.”

But, although the reaction to Trump has become more decidedly negative in the past year in some markets, it has not necessarily translated into a negative opinion of the U.S. itself. While about half of those surveyed for the State of the International Traveler said Trump had a negative impact on their opinion of the U.S., it had actually improved among 18 percent of international travelers.

For its State of the International Traveler 2018 report, Destination Analysts asked the question “Have the actions and policies of Donald Trump changed your overall opinion of the United States of America? If so, how? (Please select the answer that best fills in the blank below) As a result of the actions and policies of Donald Trump, my overall opinion of the United States is ……………….. “

Warning: The next series of images (Word Clouds) are comprised from travelers’ opinions about Donald Trump, based on their answers to the question, “What one word best describes Donald Trump?” These Word Clouds contain words that some may find offensive.

Perceptions of Donald Trump—the World