The 11th edition of NAJ’s Active America China Summit has been scheduled to take place March 24-27, 2019 at the Anchorage Hilton in Anchorage, Alaska, reports NAJ’s president, Sofia Williamsson. It will mark the first time, she added, that the event—which brings together U.S. travel suppliers and DMOs with Chinese tour operators and U.S. receptive tour operators—“will be held outside the ‘Lower 48.’”
“This boutique trade show has proved to be, arguably, the most cost-efficient marketplace for buyers and sellers of Visit USA product for international travelers from China,” Williamsson pointed out, explaining that, at the recent 10th Active America China Summit held in late March 2018 in Atlanta, there were 145 travel suppliers; 43 wholesalers and 21 U.S.-based receptive tour operators. This represents a supplier-buyer ratio of 1-to-2.1.
“Active America has sold out well in advance for four consecutive years,” she said, “and we expect that next year’s edition will do the same, especially because of the continued, growing increased interest in Anchorage and other travel experiences in Alaska on the part of Chinese tour operators, agents and travelers.
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