Report by PANROTAS Reveals Much about Brazil’s Travel Trade: Every year, the Brazilian travel media conglomerate PANROTAS covers IPW like a wet blanket, because there is no better place and time in which to gather the latest information on the favorite holiday destination of Brazilians. But the company also brings some of its other apparatus to IPW to do business with U.S. travel suppliers, DMOs and operators who want to know more about the Number 5 overseas source market for inbound travel to the USA. (They were in booth #2134 this year in Anaheim.) Among its products is a comprehensive, mid-year profile of the tour and travel industry in Brazil.
CVC is clearly Number 1. More often than not, the industry will refer to a tour operator as a travel “company” rather than a tour operator because, frequently, in storefront travel agencies, there will be both an operator and a travel agency—an arrangement which allows on-site access to a tour operator’s inventory and price points. PANROTAS has prepared the following table of the largest travel agency groups in Brazil.
Largest Tour Operators (with direct contracts with airlines): CVC; Smiles (Gol’s Mileage Program); Abretur; Flytour MMT Viagens; Teresa Perez; Agaxtur; Orinter Tour & Travel; Queensberry; Mondiale (Ancoradouro Group); FRT; MSC Cruises; New Age; Intercâmbio Operadora’ West Central (Confiança Group); Visual (CVC Group); BRT; MGM; RCI; TGK and New It Club; Disney Select Tour Operators; Agaxtur, ATD Parques e Ingressos; Azul Viaens; Best Day, Decolar.com; Flytour MMT; Latam Travel; New It; RCA; and Trade Tours.
Largest OTAs: Decolar.com (known as Depegar.com in other countries in Latin America); Viajanet; Submarin Viagens (CVC Corp.); Expedia, Almundo; Hurb (former Hotel Urbano); Viajar Barato.
What Did Agents Tell Us: Along with B4Tcomm, PANROTAS recently conducted a survey of 1,258 tourism professions—among them 827 travel agents who analyzed the segment as to how it relates with digital influencers and how it uses the internet to become informed and to communicate with clients.
