From Jing Travel comes an analysis linking Confucianism to luxury consumption: “Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still being widely disseminated. Every so often, young Chinese shoppers are presented as “label obsessed” buyers who are addicted to luxury shopping, but the reality is far more complex. While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence.” For more, read here.
