Less than two months away, Connect Travel’s 20th Annual eTourism Summit launches for three days, October 7-9 at the Park 55 hotel in San Francisco. Preceding two days of an agenda that features nearly 60 presentations and discussions is a one-day pre-conference program of four high-intensity workshops designed and crafted especially for e-marketers who want to equip themselves with post-graduate knowledge and skills in four specific areas:
1. Developing Story—Compelling Consumers to Action through Content: Learn first-hand how to create your own storytelling marketing plan to engage new and different audiences like leading travel brands.
2. Crisis Management for DMOs: Whether it’s Mother Nature or man-made, no destination can escape this reality: fire, flood, earthquake, hurricane, terrorism, or ??? The question is not what will happen and when, but whether you will be ready for it. Explore and define the role of a DMO…what’s required and what’s not.
3. LinkedIn Marketing Solutions for Destination Marketers: Traditionally utilized as a way to reach B2B decision makers and other business-focused audiences, LinkedIn also helps marketers reach valuable audiences like young, affluent travelers, meeting planners, and the luxury market.
4. Influencer Marketing—An A to Z Workshop in Implementing Influencers & Digital Creators into Your Marketing Strategy: After a one-hour presentation on influencer marketing 10, plus the latest trends and most effective ways to utilize influencers, we’ll do a deep dive into your year-long digital strategy.
Seating for each of the workshops is limited, so register ASAP to make sure that you can go to the workshop you want. For information on the rest of the eTourism Summit’s agenda, which includes the ceremony for the annual eTourism Summit Excellence Awards—The ETSY’s.
To get more information on the workshops and the complete eTourism Summit agenda, and to register, visit https://www.etourismsummit.com/.
