More and more, those multigenerational holidays—those that include mom and dad, the kids and the grandparents—are being paid for by the grandparents.
Going a little deeper in the research on the subject, this is what Travelzoo found out some interesting facts in a research project on the subject among 1,700 UK travelers. The key findings from the report on the subject include the following:
—More than 40 percent of those booking the holiday were grandparents.
—One-third (34 percent) of the respondents indicated that the grandparents also paid for the whole family.
—Only 13 percent of the parents, meanwhile paid for everyone.
—More than a quarter gave “exploring new places” as the favorite multi-generational activity.
—About the same number (26 percent) of respondents indicated that eating together was their favorite activity.
—Another report by over by the senior travel specialist Saga revealed that over-50s account for 58 percent of the total travel and tourism spend in the UK, while spending from younger generations has reduced.
—Some 48 percent of grandparents said that, in hindsight, they would have liked to have gone on a multi-generational holiday with their own parents and children
—Thirty-seven percent of respondents said that they are booking another multi-generational holiday next year.
Said Travelzoo’s UK general manager James Clarke: “It’s interesting to see that it is the grandparents who are pushing for the multi-generational holidays, both in a financial and emotional sense. As our lives become busier and it becomes more difficult for families to spend quality together, big family holidays across the generations become more and more important.”
