Case Study: While U.S. Numbers Decline, San Diego Taps into Alipay and Fliggy to Grow Chinese Tourism

From Jing Travel: “Against the backdrop of falling Chinese tourist numbers and increasingly hostile bilateral sentiment, Brand USA and San Diego Tourism Authority are taking matters into their own hands. Brand USA, the organization dedicated to trumpeting the virtues of an American vacation to a global audience, made its intensions clear in late August by announcing mega pop star Jane Zhang would front its China-facing “Feel the USA” campaign. Its latest partnership involves San Diego Tourism Authority (SDTA), Alipay, China’s foremost digital payment platform, and Fliggy, Alibaba’s online travel agent platform.” For the complete article, click here.