For so much of 2021, the tenor of the coverage of developments in the Brazilian economy and its travel and tourism sector was one of a muted confidence. And as the year comes to an end, one can probably drop the word “muted.” This does not mean that there are not challenges ahead, but it reflects the way in which the nation, in the past decade has dealt with five economic recessions, political turmoil and the failure to field a World Cup winning team since 2002.
In the just released Brazilian Monthly Overview for November (it is project of both PANROTAS and FECOMERCIOSP, the São Paulo-based business and economic research organization, one finds that confidence in the nation’s economy is steady, activity is strong in many sectors of the economy and, provided that the COVID-19 virus has been more or less contained, it will continue to improve.
Certainly, there are concerns. The rate of inflation is a little high, but that might be one of the effects of a national economy whose GDP is expected to grow by more than 5 percent once the year is over (according to the Organization for Economic Cooperation and Development).
Click here to access the PDF of the Monthly Overview.
Meanwhile, Carolina Sass de Haro, managing partner of TRVL Lab—it is a joint project that includes PANROTAS and several other companies—told a session at FÓRUM PANROTAS 2021 held November 29-30 in São Paulo that the profile of the traveler has changed.
According to results of a survey of Brazilians conducted by TRVL Lab:
—51.3 percent of respondents have already combined leisure and business travel;
—48.5 percent will visit tourist attractions in the corporate travel destination; and
—72.8 percent say that they have found effective solutions for remote work.
—With many travelers worried about travel’s impact on the earth, 61 percent of respondents said they favor local suppliers in their purchasing options;
—77 percent of Brazilian luxury travelers prefer WhatsApp to contact their agency;
—79.7 percent use smartphones to research destinations and travel; and
— 73 precent prefer online tools for check-in and check-out.
—Meanwhile, everyone’s experience with COVID-19 shows how fleeting life can be and how tourism can deliver experiences that value life and bring knowledge and learning for 41.6 percent of respondents;
—40.4 percent of businesses believe that travel with associated content and knowledge is a trend;
—56.1 percent of travelers want to live exclusive experiences;
—80.1 percent of business travelers indicating that their trips will be more planned and will have multiple activities;
—54.5 percent saying that the reduction in travel has been beneficial for relationships in their family; and
—49 percent of survey respondents telling us that they do not intend to travel with the same frequency as before the global pandemic.
Click here for the complete article on the presentation by Carolina Sass de Haro.
Also, here’s a quick read on the impact on the economy of Central Florida by Brazilian visitors: Click Orlando .
