Movie star Josh Duhamel has been re-appointed as tourism spokesperson for North Dakota Tourism. Duhamel, a native of the state, will continue to be the face of the state’s tourism campaign for the next two years. He will be paid $365,000 for his work. The actor wasn’t present at the announcement of the news. According to an AP news item, Duhamel already has earned $525,000 since 2013 to be North Dakota’s pitchman.
Under Fire, Ronnie Burt Resigns as Visit KC CEO
Harassment Suit against Him is Settled: Ronnie Burt has resigned from his position as president and CEO of Visit KC. The resignation is effective Jan. 31. Burt, who came to Visit KC in June 2014 from Destination DC, where he was vice president of sales and services, had become the subject of employee complaints and a lawsuit filed by the organization’s former human resources manager Janette Barron.
Barron, a 21-year employee of the Kansas City bureau, claimed she was fired from the organization after she sought an investigation into claims of Burt’s alleged harassing and bullying behavior toward female employees. That lawsuit reached a settlement last week (on Jan. 10), according to court records. Attorneys for Burt and Barron were not available to discuss the settlement.
According to news accounts on the matter, it seems that things were triggered when Burt fired Barron in March 2017. Barron filed a lawsuit against Burt and Visit KC five months later on Aug. 25, 2017, alleging that she had received complaints from multiple employees about “Burt’s harassment, bullying and retaliation of female employees.”
The issue had not received much attention until last month, when the Kansas City Star reported that Burt had written a letter to Visit KC’s board claiming that employees at Visit KC were trying to undermine him and that then-board chairman Kevin Pistilli, owner of the Raphael Hotel Group asked him to resign in November.
Pistilli had told board members in an email that some of Burt’s claims were partly or entirely inaccurate, and confirmed that the organization was investigating complaints about Burt made by Visit KC employees.
In a statement released by Visit KC, Burt said: “It is with mixed emotions that I submit my resignation as your President and CEO. I have made the decision that now is the best time for me to move on and consider other opportunities. I am proud of the achievements made since 2014 with the support and hard work of the Visit KC Team.”
“I would like to thank him for his service and wish him the best in his future endeavors,” said newly appointed Visit KC board chairwoman CiCi Rojas, president and partner in Tico Productions. a multi-media marketing and production company, said in a written statement. “On behalf of the Board, we also want to thank all Visit KC employees for their hard work and dedication in realizing many achievements over the last few years.”
The board was expected to name an interim CEO shortly, then launch as search for a permanent replacement of Burt.
Beyond the Gateways: Ohio Ratcheting up International Visitor Counts
As an overseas destination for travelers to the United States, Ohio doesn’t register among the top ten states. Nor does it even make the top 20. But, buoyed by some major attention-grabbing events in the past several years, along with its selection as a new destination/connecting hub for low-cost international carriers, the state is bucking the flat-to-less-than-zero-increase trend in international arrivals.
For the Ohio officials, as well as the DMOs in the state who have been working the international market over the years, the state’s increased profile is no mistake. Building steadily, the number of overseas arrivals increased in the decade of 2007-2016 by more than 25 percent—from 311,000 visitors in 2007 to 391,000 in 2016.
Source: U.S. Department of Commerce, National Travel and Tourism Office
There is no special magic to the state’s international marketing efforts. What works is the combination of promotions that include special events that give the state and its major cities visibility on a global scale; working as a part of a regional effort; and, well, kismet (i.e., it doesn’t hurt to be in just the right place in the United States as low-cost international airlines are looking for less crowded, non-gateway places to establish new routes into the USA).
Special Events: Last year, Cleveland hosted the Republican National Convention, an event that attracted worldwide attention. For the third year in a row, it was one of the two host cities (the other being Oakland/San Francisco) whose basketball teams played in the NBA Championship Finals—an event that has a global following. Likewise, the annual induction ceremony into the Rock and Roll Hall of Fame—it takes place April 29 this year in Cleveland—is a major draw for those who follow and the news media who report on, the musical genre that was born in the USA.
Regional Approach: The Great Lakes USA (the region it represents comprises Minnesota, Wisconsin, Illinois, Indiana, Michigan, Ohio and Pennsylvania) has a high profile at international trade shows and has benefited from a 16 percent over the past five years.
Kismet? It is no secret that Ohio is not a gateway destination or a top ten destination. However, returning visitors who have visited such places at New York City, San Francisco, Los Angeles and Las Vegas begin looking for destinations and experiences that are “beyond the gateway”—places such as Ohio and the Great Lakes Region. And it is helping the state now that Brand USA’s programs abroad feature secondary and tertiary destinations. At the same time, new and/or low cost international carriers have found it easier to make connections to places such as Cleveland. (See screen shots below of the websites from WOW airlines and Icelandair.) Both carriers will launch service to Cleveland in May 2018, and WOW will start service to Cincinnati the same month.
The bonus for Cleveland is that both WOW and Icelandair will connect from major cities throughout Europe and the Middle East through their base, Reykjavik’s Keflavik International Airport.
Park Service Plans to Triple Tour Bus Entrance Fees at Top Parks
Operators could pay as much as $1,200 for largest buses during peak season: The U.S. National Park Service announced last week that it is proposing to increase tour bus entrance fees at some of the nation’s most popular and increasingly overcrowded national parks, and it has predictably met with some concern among the millions of people who visit the facilities, as well as the U.S. tour operators, receptive tour operators and international tour operators who promote and sell national park product.
The NPS says that 80 percent of the commercial tour entrance fees remain in parks that collect them. The other 20 percent is spent on projects in other national parks. NPS would expend the funds on projects and activities that further the mission and purpose of the NPS, with an emphasis on deferred maintenance. That is, the NPS says it has a $12 billion backlog of projects.
Major Associations Taken Aback: Pam Inman, president of NTA, told us that the organization and its tour operators were “concerned about the reasonableness and size of the proposed increase.”
NTA has had a longstanding agreement with the National Park Service, she explained, that the association would be notified 18 months ahead of any entrance fee increases so our members could implement pricing adjustments. “This is critical for our members and their customers,” she noted, “as companies book tour groups months in advance. With this recent announcement of the proposal to establish seasonal pricing on many of the most visited parks, NTA is concerned how this will impact not only our tour companies but also those area supplier members who serve their travelers.”
Inman pointed out that the proposed change “has no reasonable implementation period of the fee increase, with only a 30-day public comment period,” she said, while announcing that NTA has formed a coalition with other industry organizations to express the industry’s concerns.
Meanwhile, the International Inbound Travel Association (IITA) echoed NTA’s concern, with spokesperson Lisa Simon—she’s IITA’s executive director—saying that the organization was “shocked at the proposed peak-season commercial tour entrance fee structure. While we have advocated for (the Park Service’s) standardized Commercial Use Authorization (CUA) fees and processes, these proposed increases – which could be more than 400 percent during peak season for one motorcoach tour group – are outrageous.”
“We have consistently advocated for more funding for the National Park Service to address serious backlogged infrastructure issues, so we’re not opposed to reasonable fee increases,” she said. “However, this proposal is not the answer. We will provide comments on the proposal by the November 23 deadline and will encourage our members to do the same.”
It’s More than just Entrance Fee Increases: The entrance fees are part of a package of what one might call a realignment in the way the NPS conducts business with the tour operator community. In the report that explained the proposal, the NPC pointed out that The Omnibus Budget Reconciliation Act of 1993 amended the Land and Water Conservation Fund Act of 1965 by requiring the Secretary of Interior to establish a commercial tour fee “…to be imposed on each vehicle entering (each unit of the National Park Service for which an entrance fee is charged) for the purpose of providing commercial tour services within the unit.”
The NPS has not updated the commercial tour entrance fee schedule since implementation in 1998. Beginning May 1, 2019 all parks that have a vehicle entrance rate must charge the commercial tour entrance fees based upon the most recent Commercial Vehicle Fee Schedule below. Parks that have a per person entrance rate only will charge the per person fee.
The Park Service is also proposing to implement peak-seasonal commercial tour entrance fees at 17 national parks. The peak-season for each park is defined as its busiest contiguous five month period of visitation. The proposed new fee structure will be implemented in Arches, Bryce Canyon, Canyonlands, Denali, Glacier, Grand Canyon, Grand Teton, Olympic, Sequoia & Kings Canyon, Yellowstone, Yosemite, and Zion National Parks with peak season starting on May 1, 2019; in Acadia, Mount Rainier, Rocky Mountain, and Shenandoah National Parks with peak season starting on June 1, 2019, and in Joshua Tree National Park with peak season starting on January 1, 2020. Proposed peak-season commercial tour entrance fees are below.
The proposed entrance fee increases are part of several changes in Park Service policy developed, the NPS says, “in response to feedback from the commercial tour industry.” Other proposed revisions will change its Commercial Use Authorization (CUA) permitting policies. “A number of road-based commercial tour1 providers operate in more than one park unit and expressed frustration over inconsistencies in the NPS CUA program,” the NPS explained. “Currently, operators must deal with varying CUA fees and lack of a standard CUA application process. This lack of consistency has led to tour operator confusion.”
The Park Service invites the public to comment on the proposed changes to commercial tour requirements and fees. Public comments will be accepted until November 23, 2017. To submit written comments, mail comments to: National Park Service, Recreation Fee Program, 1849 C Street, NW, Mail Stop: 2346 Washington, DC 20240.
NOTE: There has never been a charge to enter the Great Smoky Mountains National Park, the most visited (more than 11 million a year) park in the system. This is because a property deed restricts the Great Smoky Mountains facility from charging admission. Nearly 1,200 landowners parted with their land to make the park in 1936. In 1951, when the state of Tennessee handed over control of the highways that run through the Smokies, it stipulated that the park had to be free for everyone to visit. Specifically, “no toll or license fee shall ever be imposed,” which is generally how National Parks generate revenue.
Businesses Reopening, Situation Improving- Sonoma County Update
From Visit Sonoma County, California, Oct. 16: The people of Sonoma County are awed and humbled by the emergency responders who answered the call and came running to Sonoma County during the area’s recent wildfires.The fires, which are in the process of being contained, are situated along Sonoma County’s eastern border, including Sonoma Valley, Santa Rosa, and Geyserville.
Western and southern Sonoma County, as well as the Pacific Ocean coastline, have not been impacted.
“While the fires impacted a portion of Sonoma County, the vast majority of our scenic beauty, rolling vineyards, amazing wine, and locally grown food remains intact,” said Tim Zahner, interim CEO of Sonoma County Tourism.
Sonoma County Tourism has been flooded with well wishes and requests from around the country on how people can help Sonoma County recover.While it’s still early in the process, here are some ways to support the recovery efforts:
- Donate to recovery efforts. Local non-profits like the North Bay Fire Relief, www.redwoodcu.org/northbayfirerelief; and Sonoma County Resilience Fund, www.sonomacf.org/sonoma-county-resilience-fundare collecting funds for those displaced or affected.
- Continue to support Sonoma County wineries, breweries, cheese makers, farmers, and local artisans. Purchases of items that were bottled in, made in, grown in, brewed in or otherwise came from Sonoma County help local families recover economically.
- “If everyone who bought a bottle of Sonoma County wine last year donated the equivalent amount to relief efforts, it would go a long way to helping,” Zahner said, adding, “When the time is right, we’re going to need you more than ever to visit and help Sonoma County’s hospitality community get back to work. Our 20,000-plus tourism jobs are among small, locally owned businesses. We want to see you and welcome you to the Sonoma County we all love.”
Zahner did urge visitors to contact hotels, restaurants and wineries before visiting. Updates on what is open can be found at www.SonomaCounty.com/openforbiz.
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