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Covering the Inbound Tourism Industry Since 1996
by Tom Berrigan
by Tom Berrigan
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REMINDER: INBOUND will not publish next week, as we will be a part of IPW #50 in Denver, Colorado. We resume publication with the May 30 edition of INBOUND.
by Tom Berrigan
Who should use Jeenie, and how much does it cost? Last week, INBOUND told you how Jeenie— “the-first-live-interpreter-in-your-pocket-app”—recruits its interpreters. We conclude our series on the new app this week, just in time for IPW, where you will be able to meet the startup company’s CEO, Kirsten Brecht Baker, will tell you more about the product. She will be easy to find—she’s sharing Booth #343, along with the NAJ Group, which publishes the INBOUND Report.
So, INBOUND asked her what are Jeenie’s target market segments—travelers, hotels, visitor information centers, etc.? And is its focus on inbound travel to the USA, rather than outbound travelers?
“We’re looking at both inbound and outbound travel and tourism,” she answered. “Right now, we’re working with DMOs and CVBs hotels, even restaurant sand shopping centers, in order to equip their tourists with skills. Like others in the industry, we’ve seen a switch from group to FIT business, especially among millennial travelers. They want real, authentic and immersive experiences. They don’t want to be with 30 people following the guy with the umbrella. Now, they can just turn on their language Jeenie.”
Brecht Baker stressed that her startup company is tailoring its product for outbound travelers, too, helping t hem load the app before they embark on an overseas journey, noting, “We can work with platforms like airbnb. We’ll be in airports, too. Travelers will be able to use it like the Lyft or Uber app.”
Oh, one final question: How much does it cost? The basic cast is $1.00 per minute, she told us, explaining that package and volume discounts are available, as are subscriptions—at a lower cost.
Those IPW delegates who stop by Booth #343 will experience a very short demo of the product, Brecht Baker said: “It immediately solicits your location, asking ‘What you do you need?’ We walk them through a scenario and let them use it … three swipes with your thumb and you’re talking to real person.”
REMINDER: INBOUND will not publish next week, as we will be a part of IPW #50 in Denver, Colorado. We resume publication with the May 30 edition of INBOUND.
by Tom Berrigan
Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. In Sarasota, with festivals and special events year-round, each Sarasota moment is uniquely yours. For more info, click here.
* TourOperatorLand.com is hosted by the NAJ Group, which publishes the INBOUND Report
REMINDER: INBOUND will not publish next week, as we will be a part of IPW #50 in Denver, Colorado. We resume publication with the May 30 edition of INBOUND.
by Tom Berrigan
Founded 41 years ago in Los Angeles, California, AmericanTours International (ATI) has grown to become the world’s largest Visit USA tour operator, featuring more than 80 escorted motorcoach tour itineraries in more than 10 languages through the U.S. and Canada, self-drive, city packages and over 4,000 FIT hotels and 25,000 direct connectivity hotels, all with instant confirmation. ATI offers easy XML connectivity and customized web booking sites. The company’s leadership team has become two of the most visible and well-known leaders of the tour and travel industry in the United States, with Noel Irwin-Hentschel currently serving on the Brand USA Board of Directors.
The TourOperatorLand.com website by the NAJ Group (it also publishes the INBOUND Report) has introduced both receptive tour operators, U.S. tour operators and international tour operators to travel product and services of U.S. travel suppliers and DMOs. Visitors to the website can use its exclusive Receptive Finder™ to find the right RTO. It is designed to help both the travel trade and travel suppliers find the right U.S. based receptive tour operator to sell their products on the international travel market place.
The receptive operators, who are vetted and qualified by the NAJ Group also take part in at least one of NAJ’s RTO Summits series. The Summits take place annually in Los Angeles, New York City and Orlando. The next Summit takes place October 24-25, 2018 in Orlando. For more information, visit: www.TourOperatorLand.com.
REMINDER: INBOUND will not publish next week, as we will be a part of IPW #50 in Denver, Colorado. We resume publication with the May 30 edition of INBOUND.
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