A recent poll of U.K. travelers conducted by Holiday Extras showed that more than half (58 percent) approve of weighing in at the airport prior to boarding a flight and would be content if heavier passengers had to pay more to fly. Also:

—Forty-five percent said they would be unaffected by having to pay fares based on their weight;

—Six percent said they would be encouraged to use an airline that implements weight measures; but

—One in five (21 percent) of those surveyed indicated they would boycott an airline that made weighing in a requirement.

Will the U.S. realize the benefit of schadenfreude? Will fearful or skittish Brits forsake holiday spots in Europe, the Middle East and northern Africa for the USA? A new Travelzoo survey indicates that half of British travelers are avoiding traditionally popular winter sun hotspots in favor of “safer” destinations as a result of terror attacks and the migrant crisis. Specifically, the survey of 2,000 UK adults showed that:

—More than half (54 percent) surveyed blamed recent terrorist attacks and the migrant crisis for decreasing their willingness to travel abroad.

—Fifty one percent said it was the immigrant crises now affecting Europe for reducing their willingness.

—The traditionally popular winter destinations of Tunisia, Morocco, Egypt, Greece and Thailand are now the places that UK consumers are most afraid to visit.

—Britons felt most secure travelling to the Canary Islands, the Caribbean and Australia for a winter sun holiday this year.

—Over the next 12 months they felt most confident about booking Italy, Spain, France, Portugal and the U.S.

—More than half (54 percent) of those surveyed said the Tunisia terrorist attack alone had put them off booking a holiday anywhere abroad. (On 26 June 2015, an Islamic terror attack occurred at the tourist resort at Port El Kantaoui in Tunisia, resulted in the death of 38, 30 of whom were British. The UK government issued a ban on all but essential travel to the country; it is estimated that 300,000 tourists due to travel to the country immediately cancelled their visits.)

—Just 1 percent said they would consider visiting Tunisia, even if the travel ban were lifted.

—The research also showed 75 percent of respondents were now actively avoiding Islamic countries as holiday destinations.

—Seventy-three percent said the migrant crisis had put them off travelling through the Channel Tunnel or by Eurostar.

—Travelzoo managing director Richard Singer said the survey showed that personal safety was now a key factor in holiday choice. In the past, he observed, “It was all about price; now safety is right up there.”

The latest monthly report by Greenlight profiles search behavior for the UK’s online holidays sector. It analyzes which websites, advertisers and brands were most visible in the Google UK natural search and paid media listings, when consumers searched for Holiday-related terms. The key findings from its report for July 2015 show that:

—In July, 7.5 million searches were made by consumers searching for holiday-related terms on Google UK.

—The search term ‘cheap holidays’ was queried 823,000 times, accounting for 11 percent of all searches made for the sector.

—Queries for generic keywords accounted for 50 percent of all searches made for the sector.

Percentage breakdown of searches made for each subsector:

—travelsupermarket.com was the most visible website in the Natural Search listings, achieving a 68 percent share of voice.

—lowcostholidays.com was the most visible advertiser in the Paid Media space, achieving a 63 percent share of voice.

—travelsupermarket.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice.

Natural Search and Paid Media Listing

Category	Number and Percentage of Whole
Domestic destinations	875,620 (12%)
Long-haul destinations	1,119,220 (15%)
Short-haul destinations	1,741,690 (23%)
Generic	3,763,770 (50%)

Natural Search—Holidays: Overall

In July 2015, 7.5 million searches were made by consumers searching for holiday-related keywords. The table below shows which websites were most visible in the Natural Search listings on Google UK for the 4,794 keywords analyzed.

Search Term	Number	Percentage of Whole
cheap holidays	823,000	11%
Holidays	450,000	16%
last minute holidays	368,000	5%
all inclusive holidays	201,000	3%
last minute holiday	135,000	2%
last minute holiday deals	135,000	2%
city breaks	110,000	1%
Holiday	110,000	1%
weekend breaks	90,500	1%
sun holidays	90,500	1%
other keywords	4,987,300	66%

The 20 Most Visible Sites

Holidays—Generic: 3.7 Million Searches

In July 2015, 3.7 million searches were made by consumers searching for generic-related keywords. The table below shows which websites were most visible in the Natural Search listings on Google UK for the 919 keywords analyzed.

Top 10 Search Terms

Search Term	Number	Percentage of Whole
cheap holidays	823,000	22%
Holidays	450,000	12%
last minute holidays	368,000	10%
all inclusive holidays	201,000	5%
last minute holiday deals	135,000	4%
last minute holiday	135,000	4%
holiday	110,000	3%
city breaks	110,000	3%
sun holidays	90,500	2%
cheap all inclusive holidays	90,500	2%
other keywords	1,250,770	33%

Top 10 Search Terms

Search Term	Number	Percentage of Whole
weekend breaks uk	60,500	7%
uk holidays	27,100	3%
last minute holidays uk	27,100	3%
holiday parks uk	22,200	3%
last minute uk breaks	14,000	2%
family holidays uk	12,100	1%
caravan holidays in com.	9,900	1%
cheap uk holidays	9,900	1%
cheap weekend breaks	8,100	1%
caravan holidays uk	8,100	1%
other keywords	675,820	77%

The 20 Most Visible Websites

Natural Search—Holidays: Long-Haul Destinations

In July 2015, 1.1 million searches were made by consumers searching for long-haul destination-related keywords. The table below shows which websites were most visible in the Natural Search listings on Google UK for the 1,039 keywords analyzed.

Search Term	Number	Percentage of Whole
florida holidays	49,500	4%
new york holidays	40,500	4%
dubai holidays	40,500	4%
mexico holidays	33,100	3%
tunisia holidays	33,100	3%
cuba holidays	33,100	3%
caribbean holidays	27,100	2%
thailand holidays	27,100	2%
las vegas holidays	27,100	2%
maldives holiday	22,200	2%
other keywords	785,920	70%

The 20 Most Visible Websites